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2025.06

STELLA CAMP STELLA CAMP

  • LOGO
  • OTHERS

千葉県・大網白里町にオープンしたランナーのための合宿施設「STELLA CAMP」のロゴデザインを担当しました。本施設は、プロランナー・谷 星輝さんが自ら運営・指導をされており、「STELLA」という名称は谷さんのお名前に由来しています。ロゴでは、その由来を視覚的にリンクさせるため、谷さんのランニング姿をアイコン化し、象徴的なモチーフとして取り入れました。
また、拠点である大網白里町は海にも近く、自然豊かなロケーション。その土地性を活かしつつ、ロゴ全体のトーンは西海岸のカフェのような、軽やかで開放的な空気感を意識。合宿施設でありながらも、どこかライフスタイルに寄り添うような親しみやすさを持たせています。Tシャツなどのグッズ展開もされており、合宿参加者のみならず、多くのランナーにご好評をいただき着用していただいています。

We designed the logo for STELLA CAMP, a training camp facility for runners located in Oamishirasato, Chiba Prefecture. The facility is operated and coached by professional runner Seiki Tani, and the name STELLA is derived from his given name, which includes the character for star (星). To visually reflect this origin, we incorporated an illustrated figure of Mr. Tani in a running pose as a symbolic motif. It not only personalizes the logo but also serves as a strong visual identity for the facility.
Oamishirasato, being close to the coast and surrounded by nature, inspired us to give the logo a light and relaxed tone—evoking the atmosphere of a West Coast café. While it functions as a sports training facility, the design carries a casual, lifestyle-oriented feel that makes it approachable and inviting.
The logo has also been adapted for merchandise such as T-shirts, which have been well-received by not only camp participants but also a wider community of runners.

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